People don’t value that which is free

People don’t actually seem to value that which is free.
Just because it’s free doesn’t mean there’s no value attached to it.
Then again, value of something is perceived differently by you and the other party.

We see ‘FREE’ in advertisements, newsletters, media.
However, much of what is “free” actually takes value away from you by taking your time and creating hassle.

So then, how do we give something freely knowing that it’ll be valued by the other party? What if they fail to see the value in it? Do we then put a price-tag to it? Or do we continue to give freely despite the other party seeing it as trash?

But really, nothing is free. Someone paid a price for it. You’re only getting it free because the price has been paid.