I’m a huge supporter of Google.

At work, I use Google’s product API to implement systems to automate processes, generate reports, data analysis. I work with Google’s products extensively on a daily basis. But even then, I find it hard to catch up on all the latest offerings.

Google does an amazing job at throwing & implementing ideas in all directions, gathering feedbacks and trimming out all inept products, while improving on well-received ones, resulting in intensive growth.

For Google, its entire product lineup is just a big series of A/B experiments.

Now, I find this to be a really good model since it encourages creativity amongst employees & diversification of services. You just never know when the next big idea might scale to hundred of millions of users – And that’s exactly what happened with Android OS. In fact, I believe the change in Google’s strategy happened largely due to Android. Android was the result of the work of a small team that was not initially part of Google’s strategy focus – ads.

This of course, comes at a cost. Microsoft’s platform has such deep integration and seamlessness throughout their products. This is what Google lacks in. I remember having a meeting with this Google guy who often said “Okay, I’ll have to check with the other team since we work in silos” when we enquired for more details on certain Google products. I think silos are great, since they provide good structural overview of the massive amount of products they’re working on. But well, it lacks the kind of platform integration we see in Microsoft. Everyone’s implementing their own stuff, which is fine..but who integrates it? At what point do they decide “Ok, let’s integrate the standalone products into our existing platform”. Having said that, I love the boldness Google has.

“We try things. Remember, we celebrate our failures. This is a company where it’s absolutely okay to try something that’s very hard, have it not be successful, and take the learning from that.” -Eric Schmidt

Facebook on the other hand, is just losing user’s trust due to privacy, but I’ll leave that for another time.

While Google’s revenue growth has not been as high as Facebook or Microsoft, I reckon the impact they have on the world through technology is much, much greater.

Oh yes, Google has a 300-year plan. Unbelievable. I’m excited to see what they have up next.